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The 2023 Reside-motion Barbie Motion picture spurred a cultural trend, pushed by Mattel's marketing and advertising partnerships and organic and natural content. What need to Mattel's executives do next with their most beneficial franchise? And will they extend their brand system for Barbie to other toy brands?Case study methodology can entail the
Abstract. Populism seems to outline our present political age. The term is splashed over the headlines, brandished in political speeches and commentaries, and applied extensively in a lot of educational publications and conferences. This pervasive usage, or populist hoopla, has serious implications for our understanding of the that means of populis
You now have usage of all your subscriber Advantages on HBR.org. We have despatched an e mail to confirming your HBR.org account.You might have an iconic product line. How can you broaden your presenting into new marketplaces without undermining your manufacturer uniqueness?Our writers illustrate case studies on how leaders and corporations applied